Love Your Gut Week is an initiative of Yakult UK Limited, in association with charity and healthcare professional organisations Guts UK charity (formerly Core), Bowel & Cancer Research, St Mark’s Hospital Foundation, The IBS Network, the Bowel Disease Research Foundation and the Primary Care Society for Gastroenterology.
In Ireland the campaign is supported by The Irish Society for Colitis & Crohn’s Disease, the Irish Practice Nurses Association and the Irish Nutrition & Dietetic Institute.
The annual digestive health campaign highlights the vital role of the digestive system and emphasises the importance of good gut health through educating the public.
Whether it is through expert tips, recipes or first-hand experiences, the campaign aims to educate and drive awareness of digestive health issues and chronic conditions, as well as the importance of acting on symptoms fast.
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